BORN FROM A SENEGALESE TRADITION
Rooted in the Senegalese tradition of sharing a gift from home with the people travelling away from it, Moussa’s sister provided him with a bag filled with Hibiscus Sabdariffa calyx plants. While starting a new life in Antwerp, being overwhelmed by the new environment, the bag of precious flowers got forgotten for five years, until Moussa felt the need to share more about his culture with his surroundings.
A CONTRIBUTION TO NATURAL
AFRICAN FAMILY FARMING
Apart from providing you with a unique-tasting and healthy product, Moussa values respect for people and the environment. He works directly with local farmers and experts in Senegal, supporting a sustainable environmental approach while safeguarding every step of the creation process in great detail. From the farming, picking and selection, over storage and transport to production and serving, Moussa guarantees you a mindful approach – generating benefits for all involved in the creation of these special drinks.
ABOUT THE ORIGINAL BIO
“Moussa’s Bissap The Original” is the perfect bio alternative for any alcoholic drink or sugary lemonade. With its well-balanced hibiscus and mint flavour it is as rich in drinking experience as it is refreshing and created from the best organic ingredients straight from the African continent with passion and care.
ABOUT JUNGLE JUICE
While enjoying natural well water and the stories of four boys and the forest, its fruits and animals, Sanja tasted the fruit Moussa grew up with. Detarium Senegalense grows in the deepest wild of West Africa’s Casamance forests − an extraordinary hand- picked fruit
ABOUT GINGER FEVER BIO
Following up on the succes of “The Original” was a chal- lenge Moussa took without hesitation. As ginger pairs wonderfully well with hibis- cus, creating “Ginger Fever” was a logic next step. Made with the best African ginger roots and care-fully balanced, “Ginger Fever” is the perfect drink for those who like “The Original” with an extra bite of spiciness.
Moussa’s Bissap BIO Hibiscus farms in Senegal
Distributor and Wholesale
done by BRUSSELS AIRLINES
on Moussa’s Bissap
“Ten years ago people barely knew about bissap but now it’s everywhere. Even the big supermarkets are selling it”
Many believe hibiscus can help regulate blood pressure, as well as acting as an anti-inflammatory, a mild laxative and an aphrodisiac.
In fact, bissap is thought to carry a plethora of healthy goodies. A recent study by Tufts University concluded that it was a good regulator of blood pressure, reducing the risk of cardiovascular problems. Others cite it as an anti-inflammatory, and as a mild laxative. The ancient Egyptians, it is said, believed it to be an aphrodisiac.
While Ndoye keeps a supply of her hibiscus for home use, and the cows occasionally manage to take their share, most of her harvest is drunk not in Senegal but in Belgium, where entrepreneur Moussa Faye sells it for €6 a litre.
Originally from the town of Ziguinchor, in the Casamance region of Senegal, Faye moved to Belgium 17 years ago. Each time he went back to Senegal he organised for some dried hibiscus flowers to be sent to his new home and make bissap for his wife, Sanja, and friends. He made a few litres for a friend who owned a café, but it sold out almost immediately. Eventually Faye decided to drop his former job in IT and start his company, Moussa’s Bissap.
“People kept asking for more and more,” Faye tells me over Skype from Antwerp. “My wife and I had always wanted to bring something honest and pure into the world and we realised this could be it. I realised bissap was my calling.”
At the beginning, in 2013, the business operated out of the family’s kitchen, with Faye’s children helping to stick on the labels. Today, you can find Moussa’s Bissap in café’s, restaurants and shops across Belgium, as well as online.
“We came along at the right moment,” explains Faye. “Europe needed something new. Something healthy and refreshing that also tasted good. And bissap combines these things.”
His current line is a classic mint- infused version, though he’s planning to release two variants later this year, one with ginger, by popular demand, and another with a little-known Senegalese fruit known as detar. The drink comes in glass bottles, with a label designed by Faye’s wife.
“Ten years ago, people barely knew about bissap, but now it’s everywhere. The big supermarkets are selling it,” says Faye.